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Telefónica’s Index on Digital Life: a first approach to measure a Country’s Digital Progress

By Carlos Lopez-Blanco This month Telefónica launched the Telefónica Index on Digital Life, the most comprehensive Global Index on Digital Life ever developed. The Index measures how different countries and their citizens are progressing towards a Digital Economy and a Digital Society, which can be referred to jointly as Digital Life. The Index specifically explores this progression, in 34 countries worldwide, through three sub indexes: DIGITAL OPENNESS: How openly infrastructure …Read more

Rethinking how we understand the digital economy

Telefónica’s new assessment of global prosperity looks to reframe the way digital development is measured across the world In 2016, the number of people connected to the internet is expected to exceed 3 billion. As the opportunities surrounding the digital world grow, the term “digital economy” has become ubiquitous; a catch-all to discuss many aspects of digital life, from the rise of mobile commerce to the prosperity of a particular region. …Read more

Why looking at Digital Life has kept me interested for 20 years

By Erkko Autio, Research Director, Professor of Technology Venturing, Imperial College Business School I have been studying Digital Life, in one form or another, for more than 20 years. Before I go on about why I find it so fascinating, and why I was so eager to partner with Telefonica to create its Index on Digital Life, I’ll first provide a few necessary definitions. To understand Digital Life, we first need …Read more

Telefónica’s Index on Digital Life: what the findings show

In June 2016, Telefónica released the most comprehensive ‘Index on Digital Life’ ever developed, ranking 34 countries worldwide on the quality of their digital ecosystem. Developed over a course of a year in partnership with world leading scholars from London’s Imperial Business School, George Mason University and the University of Pécs, the Index challenges the traditional overreliance on infrastructure development when measuring the impact of the digital economy. Instead, it …Read more

Latin America: No longer an importer of tech, but a creator

By Fernando Arenas (@FernandoArenas), Telefónica One Young World delegate It’s a great time to be living and working in Latin America. Consumption and manufacturing is growing and most of the population are young and want to be part of driving the change in a region that has historically been under-developed. Opportunities abound. Yet researching the Global Millennial Survey (2013) left me thinking about the goals and dreams of Latin American millennials, especially …Read more

Technology can be an equalizer and open up opportunities to all

By Emily Stott, @MillieStott It’s hard to disagree with the statement that ‘technology opens doors’. Technology empowers everyday entrepreneurs, allowing capital sourcing through crowd funding and free marketing through social media. Technology enables more efficient and widespread healthcare, with the penetration of smartphones permitting remote monitoring and self-diagnosis. Technology allows improved access to education and makes learning easier, faster and simpler. This is listing just a handful of the benefits. Through …Read more

What do Spanish Millennials identify as ‘life accomplishments’

By Juan Luis Lopez, @Jual_Vazquez “The meaning of life is to give life meaning”, Ken Hudgins. This quote seems somewhat contrived but nevertheless, it carries with it a certain amount of gravitas and had been in the back of my mind until I took to writing this blog. Some time ago, I wanted to understand how much energy we use each day in pursuing our dreams; those ambitions identified early …Read more

Millennials – The Makers and Navigators of the Digital Marketplace

Across industries, companies are undergoing digital transformations. This is partly due to maturation and therefore the need to do more with less, but in most cases it is because there is a realisation that digital is disrupting the way in which consumers go about their daily lives. This means that businesses need to adapt. Put simply, the industrial revolution empowered corporations; but the digital revolution has empowered the consumer. The …Read more

Spanish economy recovering but youth migration increases

Can evoking entrepreneurialism in Spain hold the key in retaining young talent? For nearly a decade, Spain’s people have suffered and nowhere has this been more prevalent than in the jobs market. Crippling unemployment rates have scarred those of all ages but the economic hardship felt by Spain’s youth has bloodied a generation. Spain’s rather conservative and hierarchal society has not helped the situation. Young Spaniards find it difficult to …Read more

A challenge: Connecting cities to generate social impact and create opportunities

Objects in our cities are brimming with information. The barriers at Madrid’s main station know exactly how many people pass through them every day, and when they do so. But up until now they had no easy way to share this information and make it useful. The advent of the Internet of Things means that objects will become empowered to share their information, and help improve urban living conditions. Read more

Discussing the “Distribution of Digital Wealth” at World Economic Forum, China

Telefónica was invited to join the “Distribution of Digital Wealth” panel at this year’s Annual Meeting of the New Champions at the World Economic Forum in Dalian, China. Providing valuable insights into Millennials’ use of technology and their concerns about the growing divide between the digitally wealthy versus the digitally poor, Telefónica’s Mario Martin, Chief Strategic Alliances Officer, shared his perspective based on the key findings from the global Millennial …Read more

Campus Party – Inspiring a New Generation

Campus Party wanted to make an impact on young people. The aim was to inspire and catalyse steps that would lead millennials to develop their own internet, their own technology projects, and their own future. Though an excellent opportunity to network and meet people with the same skills as you or knowledge in a field you aren’t well acquainted with, Campus Party’s aimed to engender even more of an environment …Read more

What Really Makes Millennials Tick?

Matt Carter, a senior consultant at Penn Schoen Berland (the firm who conducted the global Millennial Survey), spoke at Telefónica’s Campus Party on 6 September about the survey findings. In his blog post, “What Really Makes Millennials Tick?” published by the Huffington Post, he reveals a generation that has a love for technology, is motivated by more than money, and shuns traditional political processes but still wants to help bring about change. “But what …Read more

FT-Telefónica Millennials Summit, Brussels – 19 September 2013

The FT-Telefónica Millennials Summit in Brussels is the last in a series of three global events attended by business and political leaders and high-profile influencers, to discuss what we, collectively, need to do to empower adult Millennials to make an impact on society and achieve their potential. The conversation in Brussels continued with a focus on the digital future of Europe as Neelie Kroes, Vice-President of the European Commission and …Read more

Telefónica and the United Nations Development Programme

Today, Telefónica and the United Nations Development Programme (UNDP) announced that they are beginning formal discussions to develop a global partnership to empower youth around the world. The partnership builds upon Telefónica’s recent Global Millennial Survey and the UN-facilitated global conversation on the post-2015 Development Agenda and leverages the organizations’ collective strengths. Further details will be announced at a future date.Read more