Go to Top

Wayra Startup Awarded £20k Seed Capital during Millennial Summit

Lucia Valencia pitching on One Young World stage.

Lucia Valencia pitching on One Young World stage.

Lucia Valencia-Dongo Quintanilla, founder of Duhem, a Wayra Peru accelerated startup, was one of three social entrepreneurs awarded $20,000 during the closing ceremony of the largest gathering of nations on earth – One Young World (OYW).

Lucia formed part of a 50-strong Telefonica delegation representing nine countries across the business as well as millennial leaders from Pronino, Think Big and Talentum. Their attendance was part of Telefonica’s commitment in activating real leadership potential across our business and those youth development and accelerator programmes we operate.

The Wayra accelerant was awarded the seed capital after pitching her idea live onstage in front of 1,300 OYW delegates and a panel of judges, including serial entrepreneur and Think Big advisor Doug Richard, Kate Garvey, former aide to Prime Minister Tony Blair, Hans Reitz, founder and creative director of Grameen Creative Lab and Idris Barzani of the Rwanga Foundation, which strives to contribute to the development of society.

Four other entrepreneurs from South Africa, Pakistan, the United States and Russia pitched, with the audience asked to vote electronically on their favourite; these results were then shared with the judges, who ultimately decided on the winners. After the pitches, those who had won had a nervy three-hour wait until the closing ceremony, when Kate Robertson (Global President, Havas) and David Jones (Co-founder, One Young World) finally announced the winners.

Duham itself is an e-commerce site which connects entrepreneurs with unique high-quality social businesses to conscious consumers. Duhem sells four thousand products and services from all over Peru, and is the first online store of responsible and healthy consumption in Latin America. It is their hope that the funding would allow them to roll out all over Latin America, and ensure that producers and consumers alike benefit from fair enterprise practices.

From the Global Millennial Survey, 72% of millennials feel they have the opportunity of becoming an entrepreneur in their own country. What Lucia has evidenced during One Young World is the entrepreneurial mindset these global millennials have in pursuing and driving their own ideas to market.

For more information on how Telefonica is helping to drive open innovation across the world – click here.